Executive Summary
- General description of the business plan
- Introduction to the company
- Brief description of the marketing program
- Business and financial goals and requirements
Company Analysis
- Strengths, weaknesses, opportunities & threats analysis
- Company history
- Product, program and service offerings
- Prospective target markets and customers
- Technology and resources
- Major competitors and competitive position
- Success factors
- Cost comparisons
Industry Analysis
- Definition and description of the industry
- Growth rate and key growth factors
- Financial operating characteristics
- Industry product life cycle
Market Analysis
- Market scope
- Market segmentation
- Market barriers
- Market demand
- Market share and market sales
- Distribution channels and sales approaches
- Price structures and policies
- Advertising, public relations and promotional plans
Strategic Analysis
- Goals and objectives
- Key performance / success indicators
- Tactical plans and goal completion schedule
- Operating assumptions
Management Analysis
- Identification of key management personnel
- Personnel pro forma for current and future needs
- Organizational structure
- Management and customer service philosophies
Financial Analysis
- Budgets and pro formas
- Financial schedules and financial statements
Additional Information
For additional information please call (253) 854-1770 or email us online.
